Naked in a Fishbowl Rebrand

Rebranding of Naked in a Fishbowl; a Dragonchase Productions project.

92 West and Naked in a Fishbowl, produced by Dragonchase Productions, have worked together since 2007. 
92 West's initial involvement was to utilize their existing illustration of the four women trapped in a fishbowl and incorporate that image into a new website with complementing collateral materials.  As the show progressed into it's relaunch in 2010, 92 West collaborated with the Fishbowl team to create a new logo which incorporated photographs of the characters in the nude while selectively placing the letters.  This bolder approach allowed us to create a buzz  to draw in a new audience while not alienating their existing fan base.  
We went on to incorporate this brand into a new website, promotional materials, banners, stickers, direct mail and various advertisements.
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