Naked in a Fishbowl Rebrand
Rebranding of Naked in a Fishbowl; a Dragonchase Productions project.
92 West and Naked in a Fishbowl, produced by Dragonchase Productions, have worked together since 2007.
92 West's initial involvement was to utilize their existing illustration of the four women trapped in a fishbowl and incorporate that image into a new website with complementing collateral materials. As the show progressed into it's relaunch in 2010, 92 West collaborated with the Fishbowl team to create a new logo which incorporated photographs of the characters in the nude while selectively placing the letters. This bolder approach allowed us to create a buzz to draw in a new audience while not alienating their existing fan base.
We went on to incorporate this brand into a new website, promotional materials, banners, stickers, direct mail and various advertisements.
