Facebook Campaign for HealthMarkets Insurance Agents
Budget: $500 - $1,000 Monthly Per Agent
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Total Average Leads / Messages Per $500:
72
Average Cost Per Completed Lead:
72
Average Cost Per Completed Lead:
Carousel Ad (Ad E): $71.91
Video Ad (Ad C): $8.25
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Average Cost Per New Message:
Video Ad (Ad B): $7.54
Carousel Ad (Ad E): $6.16
Video Ad (Ad C): $8.25
Average Close Rate by Insurance Agent:
11%
11%
The carousel ads received the most messages but the video ads delivered a better close rate on average. The campaign is ongoing from July of 2021.